Dragon Arcade

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Dragon Arcade was a streetwear brand that I founded, along with some relatives. I acted as leader and head designer. The brand focused on creating cartoon graphics that reflected asian (Dragon) and internet (Arcade) culture, resulting in a fun and unique fusion brand.

 

We had 2 collections: winter and summer, that consisted of screen printed hoodies and t-shirts respectively. Although we had plans to release more pieces, because of COVID-19 and a limited budget, we had to shut it down prematurely.

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This was the very first graphic we did- a reimagining of our mascot, Three Eyes. I took inspiration from various ancient dragon paintings, and infused it with a popular video game item- blocky gold coins. The embodiment of what Dragon Arcade- the merge of traditional and contemporary cultures, with an asian flare. The hoodie proved to be extremely successful, as we easily sold out our entire stock.  

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These three graphics were included in the Dragon Arcade 2019 summer collection, utilizing the Three Eyes motif. "Opening your third eye" is a popular phrase to describe a state of enlightenment, but our take on the third eye is a matter of perspective. To look at the world in different viewpoints. We also used different visuals associated with asian culture- Chinese takeaway, monks, and lucky cats.

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Although Dragon Arcade had a short lifespan, I was already making preparations for a 2020 collection. Below are two finalised designs that tapped into the 'nostalgia' theme of this particular collection. One being inspired by retro comic book lettering, and another inspired by 8-Bit video game sprite art.

 

I have plans to revive Dragon Arcade when I am in a better position to handle the business side of things- but for now, these two graphics are all that is left of the future prospects of Dragon Arcade.

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