Corporate Governance Asia
New Initiative Media is a magazine business based in Hong Kong that have a focus in ethical business practices in Asia. Not only do they print magazines, but they also host yearly award shows, with companies all over Asia attending the event.
This cover was my first commission from New Initiative Media. Besides needing to draw a lighthouse, I was given near complete creative freedom for the project.
New Initiative Media heavily use a lighthouse as a continual motif in their business, meant to symbolize a 'beacon of light' for how Asian businesses should conduct themselves.
Just like back in 2019, they wanted me to reuse the lighthouse imagery- a motif that the company adopted to symbolize "a beacon of light". Corporate Governance Asia wanted a cover that acknowledged the tragedy COVID-19 has brought, but instilling a hopeful future- represented buy the towering lighthouse.
Compared to the illustration I did for last years cover, I wanted to approach this years cover with something new. In the early development stages, I pulled inspiration from surreal, abstract imagery. Implementing exaggerated rays of lights, larger-than-life elements of human faces and hands, to represent the future.
After some revisions, we landed on a flat vectorised interpretation- a dark gloomy city, being overshadowed by a hulking beacon of light. It has similar themes to the 2019 cover, but with a bold and unique approach to the subject matter.
Aside from the cover, I was assigned to design a 2 page spread that featured important frontline workers (doctors, firefighters, etc) and the CEO's being awarded this year.
For this spread, I went with using a simplified caricature look for the CEO's, and my personal art style for the frontline workers, but replacing the dotted eyes with pupils.
(On the left is the draft, and below is the finalised 2 page spread used in the magazine.)
The two article drawings above were a set in an article talking about how businesses are helping people during the pandemic. I used the masks as a means to show the people's optimism, even through the turbulent hardships.
The third article drawing was for an article talking about the impact of masks on society. I wanted to not only show societal solidarity, but also showcase how the mask has almost become another outlet for people to express themselves.
This was a drawing for an article talking about the gradual return to regular everyday life in Hong Kong, and how the people are reacting and adapting to the 'new normal. I heavily referenced the city landscape, taking my own photos to help aid in the project.
I included three establishments that New Initiative Media believe to be integral to Hong Kong: local cuisine eateries (i.e. siu mei), coffee shops (both local and international), and wet markets.
Lastly, I included different types of people, ranging from teenagers to elderly, linking back to the continued theme of 'unity' and 'togetherness'.